Subplot is a fully automated AI SDR for fractionals. It watches live job postings for roles that match your expertise, finds the person at each company most likely to respond, and reaches out on LinkedIn in your voice. You stay billable. The pipeline stays full.
You're one person, and every hour spent prospecting is an hour you can't bill. Subplot runs the whole outbound job on autopilot: the prospecting, the research, the targeting, the follow-up. Your pipeline fills while your calendar stays yours.
Setup is one conversation. Everything between your brief and a warm reply is the agent's job.
Most outreach tools blast and pray. Subplot runs a feedback loop: every edit you make and every reply you win teaches it what works, and for whom.
Early campaigns start hands-on. You write messages yourself or edit the agent's drafts, and every edit is a signal: this is how I talk, this is what I would never send.
The agent tracks which messages get accepted, answered, and booked, and which edits you keep making. Wins and corrections are both training data, logged against who the prospect was and what the job posting said.
When a similar prospect comes up, new drafts start from what already worked: the phrasing that won replies, the angles you approved, the corrections you stopped needing to make.
Expect a tuning period. Your first campaigns need your hands on the wheel, and that is the system learning your offer, your buyers, and your voice. As drafts start going out the way you would have written them, you approve less and the agent runs more. Full control on day one. Increasingly true autopilot from there.
Running a business of one used to mean doing the work of ten. The expertise you sell, and then everything around it: finding clients, marketing, operations, admin. Most independent practices don't stall on talent. They stall on hours.
We think AI finally breaks that trade. For the first time, one person can carry the leverage of an entire company: agents that take whole jobs off your plate, not just tasks. Subplot starts with the job that decides whether a practice grows at all, bringing clients in the door. Sales today. Over time, more of the work of running your practice.
Our mission is to give the individual the leverage of an organization. You bring the expertise. We bring the company around it.